Apparently New York Times advertising columnist Stuart Elliott rocked the house last week during a Television Advertising Bureau panel questioning the quality of TV audience measurement taunting, “They’re still using paper diaries. Jackie Gleason and Milton Berle’s ratings are still being counted!” Elliott also took pot shots at the industry’s Prime Time bias saying, “Oh, you mean you all just watch ‘Desperate Housewives,’ but not ‘Nip/Tuck’ because it’s on cable? Oh, come on!” He might not have been so right on that one. “Desperate Housewives is just a tad bit more popular than “Nip/Tuck” but that’s not really the point. Elliott added a bit of much needed spice to the usually staid event.
