Stride Lasts So Long Your Children’s Children Will Be Chewin’ It

stride-heirloom.jpg

In “Heirloom,” a somber man intercepts his son — clearly bound for some far-off initiation to adulthood (uni? The military? The jungle?) — to pass him something that’s been in the family for generations.

Check out the molar marks on that ancient piece of Stride (“the ridiculously long-lasting gum”)! Heirlooms don’t get more intimate than that.

Agency: JWT/Puerto Rico.


Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 signs you’re a deeper thinker than most people realize

9 signs you’re a deeper thinker than most people realize

Hack Spirit

8 quiet signs you’re doing better in life than you give yourself credit for

8 quiet signs you’re doing better in life than you give yourself credit for

Hack Spirit

9 phrases classy people use to shut down rudeness without raising their voice

9 phrases classy people use to shut down rudeness without raising their voice

Hack Spirit

9 signs you’re outgrowing the version of yourself that needed everyone’s approval

9 signs you’re outgrowing the version of yourself that needed everyone’s approval

Hack Spirit

You’re more emotionally mature than you think if you do these 8 small things

You’re more emotionally mature than you think if you do these 8 small things

Hack Spirit

People who can disagree with you without making it awkward usually do these 7 things

People who can disagree with you without making it awkward usually do these 7 things

Hack Spirit