Gapingvoid’s Hugh Macleod worked with South African winery Stormhoek to create a blog-based campaign for the small vintner which involved the creation of a blog and a tasting campaign with wine being sent to other bloggers. The campaign was awarded “The Best Consumer Campaign” by the 2006 “The Drinks Business Awards” at the London Wine and Spirits Fair. The winery bested the big guys including Chivas Regal, Campari and Mateus Rose. It was all done with a $400 piece of blogging software. And, we assume, Macloed got a little green stuff too but it pales in comparison to the millions the competitors spent.
