Capitalizing on the release of Star Wars III, The Organic Trade Association, with help from Free Range Studios, has produced a video, set in a grocery store and following the plot lines from Star Wars, that compels viewers to become more aware of the many chemicals and genetic enhancements added to supposedly fresh food.
In the video, Obi won Canoli tells young Cuc how, for thousands of years, organic food live in harmony with the way of the farm until an army of pesticide ruthlessly conquered the market. It goes on quite engagingly to telling the story of how food has changed and why people should do something about it. The video can be viewed here.
may the farm be with you
