Stoli And Absolut Mingle At Bus Stop

Steve Hall

Jun. 01, 2005
1 min read

Adrants reader Bucky Turco, spotter of all things advertising, points out the odd juxtaposition two advertisers can find themselves in when the medium they use does not naturally provide exclusivity. Turco explains, “I was walking on east 14th St. and 3rd Ave. when I happened upon this bus stop. On both sides of the same stop were vodka ads, one for Absolut, one for Stoli. Not only were both vodka ads, but both we’re for their new lines of Peach vodka. And another interesting twist was that both ads had polar-opposite creative: Absolut pushed for a tropical and bright feel, and Stoli for an arctic and monotone feel.”

Steve Hall

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Stoli And Absolut Mingle At Bus Stop

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Psychology says people who constantly interrupt conversations aren’t rude or self-centered by nature—their brain processes connection as something that has to be seized before it disappears, and that fear usually has a very specific origin

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I’m 38 and I realized last month that I have two hundred contacts in my phone and not a single person I could call at 2 AM without feeling like I was being a burden — and that math broke something in me

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Psychology says the reason most people never become who they want to be isn’t lack of discipline or willpower — it’s that they’re still performing for an audience that stopped watching years ago

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Psychology says a woman who has lost her joy doesn’t fall apart loudly—she starts using a specific set of 8 quiet phrases that sound like she’s fine and mean something else entirely

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I’m 37 and I spent six months trying to become more disciplined, more productive, more consistent – and then I realized the version of myself I was chasing was just another way to avoid sitting with who I actually am

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