Stolen Concept Syndrome Still Alive And Well

  • 1 min read
nike_bench_no_seat.jpg

And here we go with yet another copycat scenario. This time it comes from Anna Echiverri who, when a student at SVA, created some work for Nike which you can see here. It’s a bench without a seat to encourage runners to keep running.

Now we see work from F/Nazca Saatchi & Saatchi for Nike displayed on Creativity Online that’s, well, identical in concept to Echiverri’s original work. Her work may have been noticed by the agency as it won a Bronze student award at CLIO 2009 and an ANDY Gold in 2009.

Of course it’s entirely possible this same idea originated separately, on its own at two separate times. After all, it’s not a stretch to conceptualize the removal of a place to sit as a motivator to keep running.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

Global English Editing
Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Global English Editing
9 truths about people that regular volunteers learn fast

9 truths about people that regular volunteers learn fast

Hack Spirit
7 habits of people who remember everyone’s name and use it well

7 habits of people who remember everyone’s name and use it well

Hack Spirit
What a glass of wine at 8pm actually does for a writer — and what it doesn’t

What a glass of wine at 8pm actually does for a writer — and what it doesn’t

Global English Editing
Someone who skips the seasonal décor every year may not be indifferent to the holiday itself, they may simply be opting out of a display aimed more at whoever walks past than at anyone who actually lives there.

Someone who skips the seasonal décor every year may not be indifferent to the holiday itself, they may simply be opting out of a display aimed more at whoever walks past than at anyone who actually lives there.

Global English Editing
Load more