Deep Focus is the sole beta partner with MySpace using the social networks new self-service platform which allows marketers to easily create and manage branded pages within the network.Writing on his blog, Deep Focus’ Ian Schafer was surprised at commentary given to Advertising Age from other advertising executives who have basically written off MySpace.
It’s very easy to get caught up in the lemming-like adoption of the new new thing while fashionably dissing something well before it’s deserved. I know this. We do it here on Adrants all the time. The fact is, we’re (many of us in the industry) way ahead of the general public when it comes to the adoption of shiny new objects and we forget most people are quite happy with things in which they’ve already invested a lot of time and energy.
With 73 million unique visitors in March, Schafer argues MySpace is still a very relevant entity and is in no danger of becoming obsolete anytime soon. Reluctantly, we’d have to agree.hey, people still listen to the radio and we all thought that died ten years ago. Things change but they change slowly. We who are the the forefront of making/embracing/covering these changes need to remember that. And yes, I’m making a mental note to be aware of this the next time I trash MySpace or any other “so over” entity.
