Stena Lines Interchanges Roles Between Parents and Kids

ferry_kids.jpg

This somewhat creepy campaign is by Stena Lines, a major international ferry line. Apparently parents travel free if they bring at least two children.

Coolz0r points out it’s typically kids who travel free when parents bring them on trips, but in this case the rules are reversed: kids become, in effect, authority figures as they’re in control of the dollars being spent. (Don’t they do that anyway though?)

These ads do a good job of illustrating that notion. There’s just something unfailingly Mini-Me about them that rings funny. Check out another version here.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Psychology says the happiest older couples aren’t the ones who “still have the spark,” they’re the ones who stopped performing romance and replaced it with something harder to name — a mutual willingness to be seen at their worst without either person reaching for the exit

Psychology says the happiest older couples aren’t the ones who “still have the spark,” they’re the ones who stopped performing romance and replaced it with something harder to name — a mutual willingness to be seen at their worst without either person reaching for the exit

Global English Editing

Psychology says people who are genuinely good listeners aren’t just being polite — they possess a rare form of emotional intelligence that most people mistake for passivity but is actually the opposite

Psychology says people who are genuinely good listeners aren’t just being polite — they possess a rare form of emotional intelligence that most people mistake for passivity but is actually the opposite

Global English Editing

I’m 37 and I just realized that every major decision I’ve made in my adult life was designed to avoid disappointing people who stopped thinking about me the moment I left the room – and that’s a lesson most people learn too late to rebuild

I’m 37 and I just realized that every major decision I’ve made in my adult life was designed to avoid disappointing people who stopped thinking about me the moment I left the room – and that’s a lesson most people learn too late to rebuild

Global English Editing

Psychologists say the clearest sign someone is unhappier than they realize isn’t sadness — it’s when they stop being able to feel joy in things that used to light them up, but they keep going through the motions anyway

Psychologists say the clearest sign someone is unhappier than they realize isn’t sadness — it’s when they stop being able to feel joy in things that used to light them up, but they keep going through the motions anyway

Global English Editing

The saddest sentence in the English language isn’t “I’m alone” — it’s “I’m used to it” spoken by someone over 65 with a full photo album, a family that calls on holidays, and a Sunday routine that looks from the outside like contentment but from the inside feels like a life that has been carefully organized around the assumption that no one is coming

The saddest sentence in the English language isn’t “I’m alone” — it’s “I’m used to it” spoken by someone over 65 with a full photo album, a family that calls on holidays, and a Sunday routine that looks from the outside like contentment but from the inside feels like a life that has been carefully organized around the assumption that no one is coming

Global English Editing

Psychology says people who educated themselves through curiosity instead of classrooms solve problems in a fundamentally different way that formal education can’t replicate

Psychology says people who educated themselves through curiosity instead of classrooms solve problems in a fundamentally different way that formal education can’t replicate

Global English Editing