Leveraging the notion that when people get a new haircut or hairstyle and it looks good people will compliment them on it, Colle+McVoy created a candid camera-ish style campaign. Those who just had their hair cut were outfitted with the Cost Cutters Compliment Cam prior to a meetup with their friend or relative.
The outcome is pretty straightforward. The hair is loved. We just wonder what happened to all the video where the friend or relative exclaimed, “WTF did you do to your hair?”
