Statistical Fodder for Your Next Creative Brief!

pillpopper.jpg

The Economist takes No.1 in AdweekMedia’s Annual Hot List, up from No. 10 last year — the biggest jump on a list otherwise dominated by women’s lifestyle titles.

– 33 percent of iPhone users are cheating on Steve Jobs with other handset makers.

– Advertising affects prescriptions more than science does. Hrm. *Checks medicine cabinet* Yeah.

– The Apple brand makes the biggest impact on global consumers. (Yawn.) Those most in need of brand refurbishing were Microsoft and the United States. Mommy, why does the world hate us?

– More than 90 percent of email is spam. By the way, the term “spam” was coined 15 years and 2 days ago.

Kids love social networks. O RLY? Thanks for the insight, champs.

– Joffrey’s, a coffee hub that launched a “beta” tasting program for bloggers, has released survey results on coffee trends in the blogosphere. More on that.

Joffrey’s java beta drinking habits, based on a survey of 1,000 bloggers (including us!):

Average age of Java Beta Tester: approximately 31.5 years old

Coffee preferences:

sleep-when-dead.bmp

93% prefer regular, 7% prefer decaf
59% prefer traditional coffee, 41% prefer flavored coffee
Cups of coffee per day:
1-2 = 45%
2-4 = 35%
4+ = 20%
Sweetener and cream preferences:
Cream + sweetener = 50%
Black = 25%
Cream only = 19%
Sweetener only = 6%

And in other news, ScienceBlogs.com says coffee was once perceived as a treatment for the plague. And scurvy! Yum.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

8 things that start feeling like freedom rather than failure in your 30s

8 things that start feeling like freedom rather than failure in your 30s

Hack Spirit

People who have found inner peace usually stop seeking approval in these 8 ways

People who have found inner peace usually stop seeking approval in these 8 ways

Hack Spirit

9 small ways genuinely warm people make life better for everyone around them

9 small ways genuinely warm people make life better for everyone around them

Hack Spirit

8 things adult children remember most about parents who made them feel understood

8 things adult children remember most about parents who made them feel understood

Hack Spirit

A lot of people raised in the 1960s and 70s never heard the adults in their lives say they were proud of them — and some quietly spent the next fifty years trying to earn what was already true

A lot of people raised in the 1960s and 70s never heard the adults in their lives say they were proud of them — and some quietly spent the next fifty years trying to earn what was already true

Global English Editing

7 subtle signs someone may quietly resent your success

7 subtle signs someone may quietly resent your success

Hack Spirit