Hmm. Here’s an interesting approach to an advertising analogy. From The Gate Worldwide comes this new commercial for State Street Global Advisor’s SPDR ETF brand. After :40 of underwater Das Boot/Crimson Tide/Hunt for Red October submarine trauma, the camera zooms out to reveal a boy in a bath tub playing with a plastic submarine. The announcer then intones, “do you know what’s inside your investment?”
Yes, an investment can be as “small” as a toy submarine or as “big” as that child’s imagination makes it. Or as strange as pretend men screaming inside a submarine. It’s the same for adults. If you don’t know what’s inside your prized financial holdings, you’re in a lot of trouble and you’re at the mercy of the market.
This metaphor can, of course, be interpreted many different ways but we think gate has done a nice job making the point yet leaving it open ended enough for multiple interpretation.
