It seems pretty obvious – a car insurance company sponsoring a movie about cars – but insurance companies aren’t usually the sort of company that gets in bed with Hollywood. That line of thinking’s ended with State Farm’s promotional sponsorship of the upcoming Disney Pixar movie Cars. State Farm will co-brand and launch a sweepstakes called State Farm Countdown to Cars, created by Disney Online, which will run through June 19 and offer 25 grand prize winners who will be awarded a 2007 red Ford Mustang two door coupe.
State Farm will also create a tour called Disney Pixar’s “CARS Road Trip ’06.” The tour will bring live versions of the film’s animated stars to several cities across the United States and make a special stop at the World Premiere for Disney Pixar’s CARS on May 26 in Charlotte, NC, at the Lowe’s Motor Speedway . Television advertising, created by DDB_Chicago and featuring characters from the movie, will hit the airwaves May 22.
