A bill before Connecticut lawmakers would require theaters to advertise two start times – one for the time the actual movie start and another for the time the ads and previews begin. State Rep. Andrew Fleischmann claims consumers are being manipulated and that his bill has received the most attention of any bill he’s proposed.
We wonder what’s worse though. Sitting through ads and previews or enduring the noise and confusion of movie goers entering the theater just as the actual movie begins to roll. Not an easy choice. The only real answer to this, and all other ad clutter issue is for the American Association for Advertising Agencies, the Association of National Advertisers and perhaps others to get together and draft industry guidelines which would limit advertising placement in all media relative to the content in which the advertising appears. Not likely to happen though.
