Starbucks Angry Over Competitor’s Claim It Makes Better Cappuccino

  • 1 min read
costa_starbucks_ad_cappuccino.jpg

While it’s no surprise Starbucks is not the best coffee out there, the marketer doesn’t take kindly when another coffee brand claims that in an ad. UK-based Costa Coffee recently launched a campaign that, based on taste tests, claimed 7 out of 10 coffee lovers preferred Costa cappacinno to Starbucks.

Starbucks complained to Britain’s Advertising Standards Authority claiming the taste tests only applied to cappuccino’s, not the entire product line. The Authority dismissed Starbucks’ claim. It’s no surprise since, well, that’s all the ad claims – that 7 out of 10 coffee lovers preferred Costa cappacinno to Starbucks.

Sorry, Starbucks.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

I was called an “old soul” my whole childhood and I used to think it was a compliment — until I realized it’s what people say to a child who had to grow up faster than they should have, and it sounds kinder than the truth

I was called an “old soul” my whole childhood and I used to think it was a compliment — until I realized it’s what people say to a child who had to grow up faster than they should have, and it sounds kinder than the truth

Global English Editing
Psychology says people who triple-check that they locked the door aren’t paranoid — they’re carrying hypervigilance learned when home security was genuinely their responsibility and a single mistake could have serious consequences

Psychology says people who triple-check that they locked the door aren’t paranoid — they’re carrying hypervigilance learned when home security was genuinely their responsibility and a single mistake could have serious consequences

Global English Editing
Psychology says people who constantly steer every conversation back to themselves aren’t narcissists — they’re operating from a deep belief that their experiences are the only currency they have to offer in relationships

Psychology says people who constantly steer every conversation back to themselves aren’t narcissists — they’re operating from a deep belief that their experiences are the only currency they have to offer in relationships

Global English Editing
Psychology says the reason lower-middle-class people always overpack for trips isn’t anxiety — it’s a form of contingency thinking developed by people who grew up in households where forgetting something wasn’t a minor inconvenience but a problem with no budget to solve

Psychology says the reason lower-middle-class people always overpack for trips isn’t anxiety — it’s a form of contingency thinking developed by people who grew up in households where forgetting something wasn’t a minor inconvenience but a problem with no budget to solve

Global English Editing
The people who genuinely light up a room aren’t always the loudest or the funniest — they’re the ones who make you feel like what you just said actually mattered, and that kind of attention is so rare now that it feels almost shocking when you receive it

The people who genuinely light up a room aren’t always the loudest or the funniest — they’re the ones who make you feel like what you just said actually mattered, and that kind of attention is so rare now that it feels almost shocking when you receive it

Global English Editing
The loneliest boomers in retirement aren’t those who live alone — they’re the constant critics whose families still show up out of obligation but have emotionally detached years ago

The loneliest boomers in retirement aren’t those who live alone — they’re the constant critics whose families still show up out of obligation but have emotionally detached years ago

Global English Editing
Load more