Star Wars’ Fan Potential Marketing Ploy

  • 1 min read

For five months, Jeff Tweiten has been waiting in line in front of the Pacific Science Center IMAX theater waiting to see the new Star Wars movie. And everyone has been talking about it. Is anyone this freakish? Brenner Thomas doesn’t think so. In fact, he thinks Tweiten’s presence in front of the theater, along with couch, Internet connection and weblog is all a marketing ploy to build buzz for the movie. After all, it’s not like it’s gong to be difficult to see this movies since theaters will have it running on half their screens. So Thomas’s theory could very well be correct.

Picture of Steve Hall

Steve Hall

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