Staples Sells Easy Button

easy_button.jpg

Apparently, so many people like the Easy Button featured in the latest batch of Staples commercial, the office supply retailer has decides to sell the button which, when pushed, utters, “That was easy.” It’s rare when a commercial creates a product other than the one it intended to sell. Not that the Easy Button will actually help you get more work done but at least it will for a bit of office diversion.

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Steve Hall

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Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

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