The charming St. Pauli Girl finally gets replaced with a slightly more commodifying marketing campaign that manages to achieve said goal without using an actual woman at all (though, to be fair, real women were photographed to lend a foundation). Meet the bombshell beer silhouette.
Having a woman and beer at the same time is a complicated juggling act that often demands some kind of choosing of loyalties. Why not combine both? Those Germans are certainly efficient.
