In a new Sprint PCS ad campaign, the wireless company attempts to explain the various rules of cell phone calling plans to a bunch of kids who, of course, react with confusion. It’s Sprint’s way of letting consumers know they feel their pain and they have a solution. That solution is the new Sprint PCS Fair & Flexible Plan which automatically adjusts a customer’s plan based on usage maximizing the customer’s savings. The work was done by Publicis & Hal Riney of San Francisco and will include radio, newspaper, magazine, collateral, direct mail and online efforts.
