Spring, Blackberry Rub Elbows with Super-Rich, Give Away Private Island

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blackberry_private_island.png

For the elite (or just the super-boughie), Sprint is running a deal on a $10.5 million Blackberry smartphone that comes with a private island. See ad here.

Very convincing.

Would-be island takers are invited to enter their Billionaire Identification Numbers to initiate a money transfer. Meanwhile, poorer users are admonished to settle for the $199 (plus $100 rebate) offer instead.

Those curious about finding out whether the company’s really giving away a free island are severely guilt-tripped by a pop-up stating that you better have the assets if you’re going to screw around, because if you were really on top of the world you wouldn’t be impersonating a rich guy, would you?

The offer sports Sprint’s new “Sprint ahead” tagline, but operates with a tone significantly different from its psychedelic last effort. Maybe the slogan should be “Sprint in all directions.”

Picture of Steve Hall

Steve Hall

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