The Mozilla Foundation along with Spread Firefox placed a spread ad in today’s New York Times to promote the Firefox browser and to thank the 50,000-strong Firefox community of supporters, developers and evangelists who created and promoted the product to over 11 million users. As Steve Rubel points out, this is an entirely consumer-driven marketing effort. If a group of people can get together, create a product and successfully get 11 million people to use it, “real” marketers should start looking over their shoulders in their own industries. View the full size ad image here.
