What is it with sports, sex and testosterone? Oh wait. Silly question. A new campaign for SportsNew New York from Ogilvy & Mather, More Sports, More Testosterone, launches this week with “Muscles,” which shows how watching SNY builds muscles as a skinny guy transforms into a muscle-bound dude, and “Libido,” an ad that shows the impact watching sports has on a just married couple – 95 year-old Leopold and his much younger trophy wife. As the older man watches SNY, he quickly tires out his new bride and the ad closes with a shot of her gasping on his oxygen tank.
They we get a kick out of testosterone-fueled jungle boy bench pressing a couple of hot female cops over his head, we much prefer the ogle-the-big-boobed-hottie approach to elevating interest in New York sports teams made possible by Tehmeena Afzal’s love for the Mets, Giants and Knicks.
