Splattering Neat Freak Soccer Moms Will Make You Want a Car Mat

  • 1 min read
splatthemat.jpg

We’re generally mildly pervy but here we didn’t even have to try.

Erwin-Penland’s EPInteractive pushes YES Essentials car mats by leveraging the fact that some people love to splatter all manner of, uh, different things on attractive women who pretend not to like it and do all that dramatic gasping without actually moving out of the way.

The campaign is innocently labeled Splat the Mat. Way to sell a car mat, guys. Big up to AdCritic for the lead.

Picture of Steve Hall

Steve Hall

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