American filmmaker Spike Jonze has been revealed as the director behind a spoof within a spoof campaign for Volvo’s new S40. The campaign was created as a documentary style TV spot which was supposed to be a truthful account of the Swedish village Delaro where 32 people bought the new Volvo S40 on the same day.
The documentary was supposedly directed by Venezuelan filmmaker Carlos Soto who then created his own documentary-of-a-documentary calling into question the validity of these strange events which he posted on a website.
We new it was a spoof of a spoof but we never knew who was behind it. Now we do.
