Ooh, fun. Heat, SF shot us this ad for Speed ProStreet, a game by EA Games.
The spot glides between real video imagery and gritty animation, which still exhibits a dull gleam of reality. And the music brings you back to the first time you watched Rebel without a Cause, when so much was on the line in that one game of chicken. You know, before James Dean started crying and shit.
The agency hoped to leave gamers with the sense that “every battle counts” on both real or virtual streets. (We’re sure mom will love that manifesto when it’s spouted over her kid’s next speeding ticket.)
The spots will run on ESPN and other gamer-friendly stations.
