Spanish Newspaper Co-opts 911 Imagery

In perhaps the most callous disregard for significance of that day and for the pain it caused the world, Spanish newspaper publisher PRISA has sent out an email ad showing the New York City skyline before and after the fateful attacks of September 11, 2001. The headline reads, “You can do a lot in one single day; just imagine what can happen in three months.” (See comments for clarification on this translation) And PRISA is doing this all to promote the online version of its newspaper, El Pais.

Is Spain culturally clueless or is there some convoluted explanation for this insensitive use of imagery? PRISA the same newspaper group that ran the headline, “The world, awaiting expectantly for Bush’s reaction,” on September 12, 2001.

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Steve Hall

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