Last Friday Gap launched its Sound of Color effort by Rehab. It’s pretty neat. Mouse over a color spectrum to watch a music video about a certain shade.
The videos aren’t all commercial color-overload like we thought; it’s all pretty true-to-feel. The Blakes’ blue was mellow; the Raveonettes give us a stark black and white.
You can learn about the artists, get information about the theme swatch, watch interviews and makings-of, and — most importantly — download songs free.
Check out the Sound of Color website. We guarantee some close-to-valuable time-wastage. If anybody has photos of how Gap is promoting it in stores or elsewhere, send ’em over.
