In an elaborate marketing hoax, it appears the Sony PlayStation2 game Shadow of the Colossus is being promoted with sitings of giant, unexplained archaeological findings around the world. Three large, prehistoric entities have, reportedly, been found – one in India following the tsunami, one in the Sulu sea and one in Bam, Iran following an earthquake. There’s even video news footage from the Indian finding to go along with the hoax.
Fueling the notion this is all just a big marketing ploy – albeit a grand and intriguing one – Joystig points out all this information appeared at the same time just this week, an anonymous tip pointed them out, there’s the predictable blog (with a podcast) and two of the site’s follow that tired, Geocities-like, “this site is so bad it has to be real” design strategy.
One has to admit, it is quite admirable the lengths to which a company with boatloads of money will go to get its products talked about. One also has to question the potential backlash of such an elaborate lie.
