While it’s common for global brands to be given certain leeway in terms of how they represent the brand in individual countries, its less common for one country to publicly comment on what another country chooses to do. But that’s exactly what Sony UK did in response to an ad Sony France ran that featured a woman with four breasts and the headline, “Touch both sides. Twice the sensations.”
Of the ad, which, predictably, has caused a bit of an outcry on Twitter, Sony UK said, “this advert is not creative that we are or would consider running in the UK.”
Digital Spy reports one Twitter user said Sony “time-slipped into the 1970s” and another dubbed the work a “disgusting marketing campaign.”
One can certainly understand the outcry although this is the French we’re talking about. And (heavily stereotyping here), we all know the entire country is fixated on all things sex. So this ad actually makes perfect sense…culturally speaking.
