You know you’re stunningly geeky when you suffer edge-of-seat anticipation for the next installment of a Sony ad. (Will it be like Paint? Will it be like Ball?)
Shedwa finally ends our wait – and the final result isn’t much like its predecessors at all. Created by Fallon with the work of 40 Passion-based animators, this is arguably the smoothest, most well-orchestrated use of stop-motion animation — and, well, Play-Doh — we’ve seen yet.
The ad also has an emotional pull that can probably be attributed to use of The Rolling Stones’ “She’s a Rainbow.” Ad editors call this laziness – pop hits always bring easy emotion to a piece.
Which is the perfect segue into a still bigger buzzkill: Looks like the ad was a rip off a panoramic originally created by, but not credited to, husband/wife team Kozyndan.
Come on, Fallon/Passion. Credit your muses. How can we love it now?
