Sometimes we have to get lost to find ourselves. Sometimes we have to push away life’s mundane, trivial, unimportant and, in the greater scheme of things, entirely pointless aspects of daily life in order to truly appreciate life and all the beautiful things in it. To treasure what really matters. To rediscover what first enthralled you with the people in your life. To understand there is much more to life than work.
These are the stunningly beautiful messages within Baz Luhrmann’s new commercials (Kate, Lee Ming) for Australia’s tourism campaign. The work does a spectacular job of making Australia a far more interesting place then the previous “Where the bloody hell are you?” campaign ever could.
The ads pay homage to Luhrmann’s upcoming Nicole Kidman/Hugh Jackman movie, Australia, in which Jackman convinces Kidman to go walkabout with him.
Absolutely breathtaking work. This is the kind of creativity in which one can lose oneself, cause one to slam shut the laptop and hop on a plane to Australia. This is the kind of advertising that makes people think and, better still, act.
Its clear this campaign will work on two levels. It will cause people to give serious consideration to exploring Australia. And, more importantly and if only for a short time, cause people to take a serious look at their lives and how they are living.
