Sometimes Taste is All in the Shape. Just Ask Cheerios.

diamond%20shreddies.png

These videos (1, 2, 3) parody both clueless focus group victims and anal spoonfeeding marketing moderators. It’s for Diamond Shreddies, which, unlike boring square-shaped cereal, is diamond-shaped.

This really isn’t any less lame than Millsberry adding a new charm to Lucky Charms cereal — and we fall for that every time.

Thanks Charles for running them by us.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Psychology says the deepest regrets in life aren’t about the things you tried and failed at – they’re about the versions of yourself you abandoned to become the person everyone else needed you to be

Psychology says the deepest regrets in life aren’t about the things you tried and failed at – they’re about the versions of yourself you abandoned to become the person everyone else needed you to be

Global English Editing

You know you’ve been lonely for too long when someone asks ‘how are you?’ and you can feel yourself giving the performance answer before you’ve even decided whether to tell the truth

You know you’ve been lonely for too long when someone asks ‘how are you?’ and you can feel yourself giving the performance answer before you’ve even decided whether to tell the truth

Global English Editing

The children of people who sacrificed everything for them tend to grow up with a very particular relationship to ambition — and most of us don’t recognize it until someone names it

The children of people who sacrificed everything for them tend to grow up with a very particular relationship to ambition — and most of us don’t recognize it until someone names it

Global English Editing

Psychology says the single biggest predictor of mental sharpness after 70 isn’t puzzles or reading — it’s the willingness to have your mind changed, and most people quietly stop allowing that by their mid-50s

Psychology says the single biggest predictor of mental sharpness after 70 isn’t puzzles or reading — it’s the willingness to have your mind changed, and most people quietly stop allowing that by their mid-50s

Global English Editing

Children who grew up watching their parents’ moods to predict safety often become adults who can read a room in thirty seconds — capable of extraordinary empathy but exhausted by the constant emotional surveillance they can’t turn off

Children who grew up watching their parents’ moods to predict safety often become adults who can read a room in thirty seconds — capable of extraordinary empathy but exhausted by the constant emotional surveillance they can’t turn off

Global English Editing

I spent years going to every event I was invited to and smiling through every surface-level conversation because I believed that wanting to be alone instead was a character flaw I needed to correct — and then one day I stopped going and discovered that the life I’d been treating as a consolation prize was actually the one I wanted

I spent years going to every event I was invited to and smiling through every surface-level conversation because I believed that wanting to be alone instead was a character flaw I needed to correct — and then one day I stopped going and discovered that the life I’d been treating as a consolation prize was actually the one I wanted

Global English Editing