Something About Target Makes Consumption So Sexy

  • 1 min read
battling-target-girls.jpg

‘Tis the season for back-to-school, and Target hits the notes without once going flat. In its latest spot, two roomies meet for the first time, shake hands, then dance their asses off to Calabria by Enur. Sometimes they’re battling; other times they’re totally in tandem. Meanwhile, they manage to magically decorate their oversized room.

Sassy stuff though. Tagline: “Be happy together, design together, save together. At Target.” But it could also have been “West Side Story, meet Conspicuous Consumption. Now wiggle away your differences.”

Think the happy together signals the birth of a new cover song? The Turtles had kind of a Target vibe going on, and it’d make a nice transition from Hello Goodbuy.

Picture of Steve Hall

Steve Hall

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