While self-esteem isn’t exactly the sort of thing one seeks when buying a cup of Seattle’s Best coffee but, as Not Only But Also points out, the stupid legal message on coffee cups explaining to morons that coffee is, well, hot, also, with a bit of editing, delivers the nice, self-esteem building statement, “you are extremely hot.” Just call this some inconsequential trivia for your next caffeine-fueled creative concepting session. See the before and after here.
