We realize how old this DHL ad is, but we’re going to review it anyway because it saddens us that over the past few years we have paid DHL’s efforts no mind whatsoever, and now it does next to nothing ad-wise. (Unless you count this, but we sure don’t.)
Point of fact: If every DHL delivery actually did come with a passel of ass-shaking Miami Dolphins cheerleaders, the First World may actually use the service. It could be like a sassy singing telegram.
Second point: Disclosure is important. But sometimes, it can be sad. (See comments section.)
One more: Any ad that tries making serious use of an MC Hammer track is just begging to be associated with 1990. And not too much happened there. (Unless you count Manuel Noriega’s surrender and the first McD’s to open in Moscow, but we sure don’t.)
