Sort of like the T-Mobile speed talking cheerleader, these two spots for Canada’s Solo Mobile promoting its walkie talkie feature just reinforce the idiocy and pointlessness of the need to be connected at all times. OK, so they’re kinda funny but that doesn’t make up for the rampant display of mindless blather the cell phone has perpetuated. Oops. Credit where credit is due. Vancouver-based Rethink created the spot which was directed by Reginald Pike’s Brian Lee Hughes.
