20th Century Fox Film has partnered with Social Rewards, a social loyalty engagement platform, to create Fox Rewards Program. The partnership was announced during the CinemaCon Theatre Exhibition Conference in Las Vegas this week. Social Rewards was founded in 2010 to help companies in the entertainment industry leverage social media to build sales and collect data through a loyalty program.
Basically, the program allows people to earn free movie tickets for sharing movie trailers.
Since November 2013, Social Rewards has created a new distribution channel for movie trailers by partnering with 15 initial movie exhibition circuits including Marcus Theatres, Cobb Theatres, Frank Theatres, Goodrich Quality Theatres, Starplex Cinemas, Premiere Cinema Corporation, Digiplex Destinations, Galaxy Theatres, Dipson Theatres, Tristone Cinemas and others across 4,000 screens.
Members join the Social Rewards program from onscreen promotion, traditional theater loyalty programs and social media engagement. Moviegoers are rewarded for specific activity, including watching movie trailers for theater loyalty points.
