With the explosion of social media, the direction marketing flows is shifting from outbound to inbound. After all, with the ability of a company to have an infinite number of “findable” touch points in every corner of the internet, spending the bulk of marketing dollars on traditional outbound push marketing makes less and less sense.
As this shift continues, the practice of inbound marketing becomes ever more important. So what is inbound marketing? According to inbound marketing company HubSpot, it’s a combination of “getting found” through SEO, blogging and social media; conversion through landing pages, lead tracking and lead management and analysis through marketing analytics, competitive analytics and lead scoring.
In a HubSpot case study video, HubSpot Partner PR 2020’s Paul Roetzer explains how his company works with HubSpot and how inbound marketing is changing the PR industry.
It’s not that inbound marketing is new. It’s been around forever but it’s always been relegated to back room status. As the usage of media continues to shift from push to pull, inbound marketing will occupy an increasingly larger slice of the marketing pie.
UPDATE: This just in!! Congratulations to HubSpot’s Rebecca Corliss on her NEDMA Gold B2B Video Award for You Oughta Know Inbound Marketing.
