It’s well known that advertising has seeped into every pore of life and it has become largely inescapeable. While there is already some forms of advertising that touch the pristine experience of skiing, Sno Ads wants to plaster big advertiser’s logos all over the the snow at ski resorts and on the sides of mountains.
Hiding behind the environmentally safe aspects of its methods, “Sno Ads” masks the ugliness of its business proposition. There are some places in this world, where advertising does not belong and a mountainside or ski slope is one of them.
