The scenario: opening the front door, expecting to find a trick-or-treater, and finding yourself as a six-year-old staring back at you. TBWA/Chiat/Day writer Robert Kleman tells AdCritic that this ad “[taps] into the thought that if you were a kid this Halloween, you’d like to be given Snickers.” We’re happy he explained because we couldn’t think further than “Dude. Fucking twisted.”
The ad’s a photographic collabo between Shawn Michienzi and Julian Wolkenstein. – Contributed by Angela Natividad
