B.L. Ochman sent us this photo of a bus emblazoned with “Hungerectomy” in typeface identical to that used by Snickers. While it’s certainly a campaign for Snickers, we’re not quite sure the “ectomy” thing and all the nasty medical connotations that brings to light are necessarily what Sickers would want people to associates with its tasty treat.
UPDATE: Thomas Sherman reviews the campaign here and says he doesn’t understand why the agency behind it wouldn’t “give it some legs” by buying keywords on Google for the weird ads in the campaign. He also says the words make him feel like he’ll get some sort of disease if he eats a Snickers bar. We don’t disagree.
