Footwear retailer Finish Line is jumping on the consumer customization trend by sponsoring the Sneaker Pimp Tour. The was started in 2003 by sneaker fanatics who enjoy customizing their shoes with artwork and celebrity signatures. Finish Line teamed with New York agency Heavy to put the sponsorship together. While unable to directly attribute to the Tour, Finish Line Q2 sales increased 15 percent.
Finish Line Creative Services Managing Director Sean Salter hopes the sponsorship continues to pay off saying, “Finish Line gets overlooked in the marketplace a lot. By reaching these influencers and showing them the wide variety of products available in the stores we have spread the word.”
