To herald in the Chinese New Year Snap Dragon Consultants issued a press release entitled “Ten Things Every Brand Should Know About Asian-American Youth.”
This was part of a report from performer/playwright Kate Rigg’s nationwide talks with Asian-Americans ranging between ages 14-23.
Among other gems, Rigg reveals Asian-Americans:
* Dig Korea
* Dislike the stereotypes that rocketed out of the William Hung years
* Want more street cred
* Like to gamble
* Are secret fans of easy listening
Oh, no. How could they divulge that? The gangsta-lean reputation we spent years crafting around the weekly violin lessons is officially destroyed.
Actually our parents couldn’t afford violin lessons for long, so they punched holes in the cardboard tubing from a dry cleaner hanger and told us to learn the flute instead. We had to colour it yellow ourselves. How’s that for street cred, beeyatch?
Check out the press release here.
