Smokerman: The Superhero that Needs a Breather

  • 1 min read
truth-smokerman.jpg

Tearing the chapter in irony out of theTruth.com‘s tattered playbook, Crowell Advertising brings us Fight the Ugly, home base to a lame-duck action figure named Smokerman.

Um, diggin’ the ‘stache.

See ads in which the action figure, stopping often to catch his breath, tries saving trains or disarming plastic bombs. The spots — prepared for the Utah Department of Health — will air during morning cartoons, where hopefully they stop kids from smoking as opposed to, oh, making the puff-puff seem fun.

Picture of Steve Hall

Steve Hall

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