Smoke Baby’ Sends Powerful Anti-Smoking Message

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Smoke_Baby_Photo.jpg

Burlington, Vermont-based Kelliher Samets Volk has developed a simple and powerful anti-smoking message for the Vermont Department of Public Health. Called Smoke Baby, the work is just that; an image of a baby in utero created from smoke.

The copy reads, “When you smoke, your baby smokes. Smoking while pregnant causes birth defects, brain damage and regret. Call 1-800-QUIT-NOW or visit vtquitnetwork.org.”

In addition to appearing on posters, in brochures and in banner ads, the work was selected to appear in the Communication Art 2012 Advertising Annual.

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Steve Hall

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