When we first started watching this JWT-created, Koichiro Tsujikawa-directed commercial, we thought we were watching one of those $40 per bottle spring water ads but no. It’s an ad for Smirnoff’s new Source vodka (well, sort-of vodka in that light, wine-cooler sort of way) which touts its key ingredients, alcohol and pure spring water. Well its nice to know Smirnoff is making a vodka that’s made with nice clean crisp water but what about all the rest of their vodkas and flavored goodies? What the hell are they made out of? New York City tap water? Nice commercial but all it’s done is made us wonder wonder whether or not we should ever buy another Smirnoff product…since, apparently, they’re just made with plain old dirty tap water.
