Smirnoff Party Guy Breaks Ice in Memorable Way

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For Smirnoff’s Break the Ice campaign, Denmark-based Leo Burnett releases an online-only video of some douchey wallflower doing hackey sack-type tricks with a bottle of Smirnoff. We like the ending and don’t want to spoil it for you. Let’s just say there’s a reason hackey sacks are soft and squishy.

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Steve Hall

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