Smint Helps You Speak Closer

Steve Hall

Mar. 01, 2006
1 min read

Those folks over at Leo Burnett Lisbon do some nice work and this work for their chewing gum/breath mint client Smint is quite nice as well. Riffing on that feeling one gets when they are interested in meeting someone but just aren’t all that confident their breath won’t send that person running, the agency created a series of print ads that spek directly to that concern. See the whole series here.

Steve Hall

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I’m 73 and the thing that keeps me up at night isn’t fear of dying—it’s the possibility that my children will clean out this house in a weekend and not understand that every drawer, every shelf, every pile they’ll throw away was a sentence in a conversation I was trying to have with them

Global English Editing

I’m 63 and I nursed other people’s pain for forty-four years and the thing I never told anyone is that I learned how to hold space for everyone else’s suffering by completely forgetting that mine was supposed to count too

Global English Editing

8 things about my husband I only understood after forty years of marriage—and wished I’d known by year five

Global English Editing

The sad truth why adult children slowly stop sharing real things with their parents has nothing to do with distance or busy schedules—it’s that somewhere in their 30s they realized their parent would either worry too much, give advice they didn’t ask for, or make it about themselves, and the silence was easier than managing any of those three responses

Global English Editing

Nobody prepares you for the loneliness of being well-married. Not unhappy enough to leave, not connected enough to stop aching, just existing in the strange middle territory where everything is fine and fine is the loneliest word in the English language

Global English Editing

I’m 73 and the loneliest I’ve ever felt wasn’t the years I lived alone — it was the decades I spent in rooms full of people who only ever knew the version of me I was brave enough to show

Global English Editing

Smint Helps You Speak Closer

Steve Hall

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TRENDING AROUND THE WEB

I’m 73 and the thing that keeps me up at night isn’t fear of dying—it’s the possibility that my children will clean out this house in a weekend and not understand that every drawer, every shelf, every pile they’ll throw away was a sentence in a conversation I was trying to have with them

Global English Editing

I’m 63 and I nursed other people’s pain for forty-four years and the thing I never told anyone is that I learned how to hold space for everyone else’s suffering by completely forgetting that mine was supposed to count too

Global English Editing

8 things about my husband I only understood after forty years of marriage—and wished I’d known by year five

Global English Editing

Global English Editing

Nobody prepares you for the loneliness of being well-married. Not unhappy enough to leave, not connected enough to stop aching, just existing in the strange middle territory where everything is fine and fine is the loneliest word in the English language

Global English Editing

I’m 73 and the loneliest I’ve ever felt wasn’t the years I lived alone — it was the decades I spent in rooms full of people who only ever knew the version of me I was brave enough to show

Global English Editing