Kathy Sierra, writing on Creating Passionate Users, has put together a chart that compares the old ways of marketing to the new. Filled with gems like “Hire a creative, user-focused product designer” rather than “Hire a creative, award-winning advertising designer” and Buy Typepad accounts for every employee in your company, and maybe some users too” rather than “Hire a PR firm” and “Product placements in the ‘real’ world, by donating samples to those who could benefit” rather than “Product placements in a ‘fake’ TV, movie world,” Sierra has created a chart that inspires and demonstrates how truly stupid current marketing efforts are.
