Skittles Loses the Plot.

skittles-tailor.jpg

In the latest of its “_______ THE RAINBOW, TASTE THE RAINBOW!” ads, Skittles gives us the perplexing “Tailor.” In it, a guy gets measured for a suit in front of three mirrors, each of which reflects a man of a totally different ethnicity. (One viewer felt this approach represents the “different perspective” each mirror brings to your life. Uh … hrm.)

Anywho, one reflection pulls out a pack of Skittles and starts poppin’ them. “Wait. I’m not eating Skittles,” the customer protests, at which point the tailor starts shouting at the reflection in Thai.

Odder still, the reflection responds in Tagalog. “I’m hungry,” he complains pathetically. “I’m hungry, I haven’t eaten yet.”

His boss delivers another Thai rant, the guilty reflection kicks the mirror in, and the tailor turns back to the client, laughing a smarmy cover-my-ass kind of laugh.

“REFLECT THE RAINBOW, TASTE THE RAINBOW,” Skittles announces.

Just another strange brew by TBWAChiatDayNY. I started out really offended (what, Skittles, you think all Asians click the same?), but the more I watched, the more stupidly appealing it seemed.

Skittles as brainwashing device. Wouldn’t be a far cry from Skittles as steroids.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

5 Zodiac signs who are always emotionally exhausted—even when nothing’s going wrong

5 Zodiac signs who are always emotionally exhausted—even when nothing’s going wrong

Parent From Heart

People who grew up without siblings often handle relationships in these 7 unique ways

People who grew up without siblings often handle relationships in these 7 unique ways

Global English Editing

People who get emotionally attached to fictional characters usually have these 6 unique traits

People who get emotionally attached to fictional characters usually have these 6 unique traits

Global English Editing

7 traits of an adult woman who hasn’t grown up emotionally, according to psychology

7 traits of an adult woman who hasn’t grown up emotionally, according to psychology

Hack Spirit

5 zodiac signs who would survive a horror movie without breaking a sweat

5 zodiac signs who would survive a horror movie without breaking a sweat

Parent From Heart

If you can still do these 7 things in your 60s and 70s, you’re far more youthful than you realize

If you can still do these 7 things in your 60s and 70s, you’re far more youthful than you realize

Global English Editing