Those of us who have a connection to the online advertising world here it all day long. “Results are sketchy. I can’t compare them to offline. It’s too complicated. No one sees the ads. There are too many ad units to choose from. It’s measurement isn’t comparable to other media. Online doesn’t help offline sales.”
And the list goes on. All valid points. Though if you are skeptical and if you do have an interest in online advertising, you should spend 5 minutes reading this article which address, one by one, each of the above concerns. Perhaps you are all for the benefits of online advertising but your client is not. Have them read this article. It might help.
